Pentagon Real Estate · Dubai · UAE · Live
Seven lead channels, one funnel, zero dropped enquiries.
Pentagon's leads landed everywhere at once — the website, WhatsApp, Telegram, Instagram, the portals — with no single system to catch them. We built a unified CRM layer on top of their existing Bitrix24 stack and deployed three AI agents that sort, qualify and follow up in Arabic, English and Hindi. A human only ever picks up a lead that's already verified, warmed and booked.
By the numbers
The problem
Enquiries arrived from seven places at once: the website, WhatsApp Business, Telegram, Instagram DMs, the property portals and referrals. Each came in a different format at a different hour. Fast arrivals got a reply; the 11pm WhatsApp message and the quiet portal lead often didn't. In a market where buyers compare three agencies at the same time, the first useful reply usually wins the viewing.
The brief
Keep people in the deal. Pentagon's agents sell in Arabic, English and Hindi and close on relationships. The job was to automate capture, sorting, qualification and follow-up, so that by the time an agent opens a thread the buyer is verified, qualified and has already agreed a viewing time.
What we built
One CRM layer pulls every source (web forms, the WhatsApp Business API, the Telegram Bot API, Instagram lead ads and the portals) into a single feed and syncs it in real time with the Bitrix24 setup Pentagon already ran, so nothing had to be migrated. Three agents then work in sequence: the first sorts each lead by property type, budget, timeline and intent; the second qualifies it on the buyer's own channel and language; the third books the viewing against both calendars.
Run from a phone
The whole funnel is controlled by message from the admin's WhatsApp or Telegram: pause a sequence, reassign a lead, change how an agent behaves or pull a pipeline report. A summary of lead volume, qualification and booked viewings arrives every morning. No new dashboard to learn.
The result
First replies now go out in seconds, at any hour, in the buyer's language. Agents start the day with qualified buyers who have agreed a time, instead of a pile of cold enquiries to sort, and the team handles more pipeline without adding people. This build became the base of Agile Leads.
Questions.
Do you build AI automation for real estate agencies in the UAE?
Yes — Pentagon Real Estate is a live deployment in the Dubai market, and it's the engagement that shaped how we build automation for real estate specifically. We understand the multi-channel lead environment and the Bitrix-based CRM stack most agencies here run on.
How do the AI agents handle leads from WhatsApp and Telegram?
We connect directly to the WhatsApp Business API and Telegram Bot API. Agents classify, respond to and qualify inbound messages automatically, in the language the lead writes in, then hand a verified, meeting-ready contact to a human.
Can this integrate with an agency's existing CRM?
Yes. We build a normalising layer above whatever CRM you already run — Bitrix24 in Pentagon's case — so every channel feeds one pipeline without a migration or workflow rebuild.
Running a similar problem in your business?
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